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University System of Maryland

Product Management Fundamentals

University System of Maryland and University of Maryland, College Park via edX


Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.

To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.


Module 1: Roles and Responsibilities of the Product Manager

Module 2: Managing Innovative Product Teams

Module 3: Marketing Challenges and Guiding Principles

Module 4: Customer Development and Crossing the Chasm

Taught by

James Green


4.9 rating, based on 188 Class Central reviews

Start your review of Product Management Fundamentals

  • I am taking the whole Product Management Professional Certificate and this is the first course. What I like is the strict structure and organization of this course. The instructor is a great pro. I would like to have PDFs of the slides. I don't know how to get them.

    Thank you very much.
  • Both Proffesors explain everything clearly.I did this program whole day with my time.becuase of the covid situation and free of university lectures.

    I got a idea about who is a production manager and basicall how we market a business .

    Thank you
    Greetings from Srilanka
    Bishmi Dissanayake
  • I would like to thank everyone who gave every minute of their time to create this interesting content, thanks
  • Anonymous

    Anonymous completed this course.

    It was quite a comprehensive introduction into the product management space, well structured to touch on all aspects without overloading you with information. It did a great job highlighting the difference in the roles of a project manager, product manager and a program manager. Lots of pertinent information towards giving you a clear understanding of the mindset of an entrepreneur when it comes to startups in the business world and how to successfully approach that.

    All in all, a great introductory course to improve knowledge about the role of a product manager and the tools to succeed in that role.
  • A breif and concise concept of product managment. I have now a cleared vision regarding agile framework and different marketing stratgies.
  • Stephen Helgeson
    I recently felt the need to re-ground myself in the foundations of product management. I've been doing it a while, and a lot has changed (especially the shift to Lean methodologies). This course was really quite solid. It definitely re-grounded me,...
  • Anonymous
    The class was an amazing one for me because all the informations and teachings were detailed and understandable with fantastic examples.

    I truly enjoyed every step of the classes because it was very enjoyable, clear, and concise. I never thought I would have such an amazing understanding of the course. It truly gave me a reason to believe I can actually do more and achieve more in my carrer.

    After the completion of this course, I would gladly recommend it to family and friends who are looking for a way to earn a certificate to change their life, or to make a difference in their place of work.

  • Anonymous
    I wanted have loved to rate 5 star, provided the content would have been more inclusive of industries other than software based industry. While the program structure is smooth and well defined, it only revolves around SAAS industry while offering hardly any insight for physical products domain.
    Nevertheless the program adds great value to a beginner in Product Management Domain and provides much needed structured methodology for Product Management.
    Happy to learn from the program !
  • Anonymous
    Truly enjoyed and benefitted from this course. I feel confident that I can in fact navigate product management (and developing a business) based on its contents.

    I loved how the topics were broken down - for someone who learns the way I do, it helps if the information is brief and straight to the point. Also liked the fact that I could repeat the videos to make notes, especially since resources such as transcripts are not made available for the uncertified version I took.
  • Profile image for Hicham Benabou
    Hicham Benabou
    This is an amazing course that UMD have made for product manager. I have taken many entrepreneurship courses from HarvardX, MIT and Queensland university, but no one brought the same costumer understanding method such as this course.
    Thank you again UMD. I will follow with the next course and probably with the entire professional certificate of product management.
  • Chibuzo Anayo
    Quite interesting , practical and easy to understand, getting me more elaborate into tech, refining my cross functional skills. Everyone in IT industry needs all round knowledge to help him make head ways, is a must take, when product management knowledge comes to mind. I surely will be taking more courses on product management.
  • Anonymous
    I highly recommend you to take the course if you’re trying to open a new business or handling a startup. Personally, I really liked this course, found it very interesting, and straightforward.
    The message is well received. Directly and clearly transmitted.
  • Really fantastic course that I learned a lot from. Very comprehensive with actionable steps for business, design, engineering, marketing. Also extracted insights from notable startup / product management books e.g. "Four Steps to Epiphany".
  • Profile image for Babawale Oluwaseyi Ope
    Babawale Oluwaseyi Ope
    This course is well marshalled to provide the learners with the rudimentary knowledge of marketing , especially about overcoming the associated challenges in order to become a market leader as its goal. The tutors are knowledgeable and professional. This course is highly recommended to those aspiring to become product managers and market winners.
  • Anonymous
    Its a great course for learners who would like to know about product management.

    The course covered the important topics related to customer development , market segmentation, gave a good idea about early adopters, pragmatists etc.

  • Profile image for Ricardo Arce
    Ricardo Arce
    I really found this course very useful in order to get more structure and knowledge about the Product Manager role in different stages. The contents are very accurate and well structured.
  • Anonymous
    Thank you Mr.James Green. Very useful for having basic knowledge on Product management,roles of product manager, product market fit,challenges of PM at different levels in product launch.
  • Anonymous
    The course is well structured and the teachers are professionals. They use specific language and they help to have an overview on what is the role of the PM.
  • Raquel Varela Pose
    I highly recommend this course. It is perfectly structured to give us a clear understanding of difficult topics in a very simple and compressed way.
  • Anonymous
    It's a great course! Finished it in two weeks instead of one month because it was very interesting and useful for me.

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